Saflor Chocolate - a natural floral based chocolate bar striving to deliver the best quality chocolate with minimal impact on the planet. An elegant chocolate bar that you can feel good about.
Saflor Chocolate
Saflor Chocolate was a personal branding and packaging project. My brand was targeted at being an elegant yet affordable eco-friendly chocolate bar inspired by floral and herbal flavors. The name “Saflor”, based off of two Spanish words - sabor meaning flavor and flor meaning flower, was created to not only feel graceful, but also to pay homage to the cocoa farmers as a large percentage are Spanish-speaking.
The goal for this brand was to be stocked in stores such as New Seasons, Whole Foods, and World Foods with potential to be sold at small independent chocolate shops. It was important to ensure that the appearance of the bars could stand out amongst others, but it was kept in mind to not make it too ornate so that it was no longer approachable.
The target audience for these bars are younger adults, 20s to later 30s. With this age range it was decided that the bars should take on a more unconventional look. Mixing a more artistic hand drawn looking illustration with an ornate type, within which ligatures have been added, allows these bars to speak to their roots with a sophisticated look.
